Our Story
Founded in 2006 by Mr Chua Teik Min and Ms Tan Sock Bin, The RFS Partners began with a simple belief, that long-term success comes from developing people, not just producing sales. Starting with only two managers and approximately RM2 million in annual new business, The RFS Partners grew to more than RM14 million by 2022, becoming one of Prudential’s leading agencies in the northern region. A key part of this growth was The RFS Partners commitment to training. Over the years, Mr Chua developed a structured training system that evolved from the traditional KSA model — Knowledge, Skills and Attitude — into TASK: Thinking, Attitude, Skills and Knowledge. From a small agency founded in 2006, The RFS Partners evolved into an organisation built around culture, training, continuous improvement and people development. This is not the end of our story, our mission continues — to develop people, build professionals, serve clients with purpose, and create leaders who will carry The RFS Partners forward for generations to come.
